FORD
FORD
As a Freelance Senior Digital Art Director, I was hired by GTB/VML Germany in Düsseldorf, Ford’s primary creative agency for various international markets. In this capacity, I was brought on to lead the creation of digital assets for the D/A/CH market and to develop master assets for Ford’s European After-Sales Area, supporting multiple regions across Europe. My role involved collaborating closely with their in-house teams to deliver high-quality, strategic digital solutions across a range of areas, including digital branding, creative direction, motion design, social media strategy, and UI/UX design.
Personal Goal
Throughout my engagement, I ensured that all digital content was aligned with Ford’s brand vision and objectives, contributing to an enhanced digital presence. Additionally, I provided mentorship to junior designers, offering guidance in motion design, social media strategy, and UI/UX best practices. My work helped drive increased engagement and solidified Ford’s digital presence in key European markets.
